Hanan’s Story
Hanan is a person with endless positive energy and a big heart. It is these two qualities that remarkably lead to him creating his business, AgroCafe! After he received his B. Sc in Biotechnology from Hadassah Academic College in Jerusalem and was awarded an MBA from the Hebrew University, he decided to take some time to travel. He set off on an adventure to South America.
During his travels, he met local coffee bean farmers who were struggling and barely able to make a living from their harvest. Hanan’s heart went out to the farmers, and he knew that his Israeli knowledge of farming techniques could benefit them.
Hanan offered to help the farmers and was overjoyed when they accepted his assistance! He terminated his travels and spent time on the coffee plantations making life-long friendships and teaching the farmers how to increase their harvest and their beans’ quality.
He set up systems for them to improve the soil, watering, and growing conditions.
When the farmers wanted to pay him, he declined, instead requesting that they share a percentage of their increased yield of coffee beans. The farmers were happy to do that, and since that day, Hanan has never asked for financial compensation, just that his farmer-partners share a portion of the harvest over and above the previous years.